NEW ChatGPT advertising

Your brand on ChatGPT, when your customers compare options.

Since October 2026, businesses in Argentina can advertise on ChatGPT. We help you check whether your industry is eligible, build the campaign, and measure results alongside your Google and social media campaigns.

Illustration. The actual format is defined by OpenAI and may change.

Available to advertisers in ArgentinaAds separated and clearly labeledConversations are not shared with advertisers

How it works

Ads at the moment someone is deciding

On ChatGPT, people explain what they are looking for, compare options and ask follow-up questions. Ads appear in that moment of consideration.

Where they appear

Below ChatGPT's answers, clearly labeled and separated from the answer. Each ad shows the advertiser's name and logo, a headline, copy, an image and a link to their page.

Who sees them

Adult users on the free plans (Free and Go). They are not shown on the paid Plus, Pro, Business, Enterprise or Edu plans, or in temporary chats.

How they are selected

Based on the conversation context and the “context hints” the advertiser adds about topics where their offer is useful. They are not exact keywords: they do not guarantee appearing in a specific conversation.

How you pay

You can pay per thousand impressions (CPM), per click (CPC) or with conversion-optimized campaigns, which are still charged per click or per impression. Results are measured with a pixel, the conversions API or UTM parameters.

According to OpenAI, ads do not influence what ChatGPT answers, and advertisers do not see conversations: they only receive aggregated data, such as impressions and clicks.

In Argentina

A new platform you can already use

Companies based in Argentina can create their advertiser account and manage it from Ads Manager, which is still in beta.

February 2026

OpenAI starts testing ads on ChatGPT in the United States.

May 2026

Ads Manager, the self-serve platform, opens in beta, and pay-per-click arrives.

August–September 2026

Brazil, Mexico, Europe, the Middle East and Southeast Asia are added.

October 21, 2026

Argentina and 13 other Latin American countries join. That makes 89 countries.

Eligible industries

OpenAI currently prioritizes consumer goods, home goods, local services, travel and experiences, digital products and education.

Restricted

Health, financial and legal services: only advertisers approved case by case, and not yet in many countries.

Not allowed

Politics, gambling, alcohol, dating and other sensitive categories. There are also no ads in conversations about health or personal topics.

What we do

We support you end to end

The same method we use for Google Ads and social media, applied to the new channel.

We check if your industry can advertise

We review your business, your page and OpenAI's policies before you spend anything.

We create your account

We set up and verify the advertiser account in your company's name. You pay your ad budget directly to OpenAI.

We build the strategy

We define the goal, countries and areas, and write the context hints that describe when your offer is useful.

We create the ads

Headline, copy and image, plus a landing page consistent with the ad, because OpenAI reviews it too.

We measure results

We set up conversion tracking and UTMs, and inquiries land in your CRM.

We optimize every month

We adjust bids and messaging and send you a monthly report, together with your Google and social media campaigns.

Before you start

Good to know

We'd rather tell you up front what is and isn't possible.

It's a betaThe platform, formats and rules change often. We review them before every campaign.

Your country firstOpenAI notes that some new accounts can only advertise in their own country at first, until they are verified and build up spend.

It's not a spot in the answerAds don't change what ChatGPT answers. To get mentioned, it helps to have a clear, up-to-date website, and we work on that with your site.

Best as a complementIt doesn't replace Google Ads or social media: we add it when your industry and audience justify it.

FAQ

What we get asked most

Can my company advertise on ChatGPT?

It depends on the industry. Companies based in Argentina can create an account, but OpenAI reviews every advertiser and every ad against its policies. The first thing we do is review it with you.

Do ads change what ChatGPT answers?

No. According to OpenAI, ads are selected by a separate system, appear labeled below the answer, and do not influence it.

Can advertisers see conversations?

No. OpenAI does not share conversations with advertisers: it only reports aggregated data, such as impressions, clicks and conversions.

How much does it cost?

It depends on the goal and budget you set. You pay your ad spend directly to OpenAI. Contact us about our management service.

Does it work for B2B companies?

It depends on the category. Eligible industries keep expanding, so we review it case by case.

Public information from OpenAI as of October 26, 2026. Subject to change.

Add to your strategy

It works best with the rest of your channels

Google AdsShow up when people search Google for what you offer.Facebook, Instagram and YouTubeCampaigns plus ad images and videos for social media.Websites and online storesA clear website to welcome people who arrive from your ads.

Contact

Tell us about your project

Tell us what your company does and we'll check whether it can advertise on ChatGPT. We reply during business hours.

+54 9 341 674-2946
info@solvoweb.com
Pellegrini 2618, Rosario, Santa Fe

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